"Black and Gold"
" Dreaming of a Better World"
Collections dedicated to wild animal conservation
10% of all sales will benefit World Wildlife Fund
Conservation efforts are needed for endangered species whose survival cannot be guaranteed by conserving their habitat alone.
These species fall into two groups:
Flagship species – iconic animals that provide a focus for raising awareness and stimulating action and funding for broader conservation efforts
Footprint-impacted species – species whose populations are primarily threatened because of unsustainable hunting, logging or fishing.
SPECIES ARE THREATENED IN EVERY HABITAT ON EVERY CONTINENT
The main threats to endangered wildlife species are:
habitat loss and degradation
poaching and hunting
Almost all of the causes pushing these species towards extinction are human related.
"Wildlife crime is now the most urgent threat to three of the world's best-loved species - elephants, rhinos and tigers." (*WWF)
"Endangered animals are slaughtered so that a single body part - like tusks, pelt, or bones - can be illegally sold for huge sums of money." (*AWF)
Africa is home to some of the world's rarest and most iconic species. Many of them facing extinction.