"Black and Gold"
and
" Dreaming of  a Better World"

Collections dedicated to wild animal conservation
10% of all sales will benefit World Wildlife Fund

Conservation efforts are needed for endangered species whose survival cannot be guaranteed by conserving their habitat alone.

   These species fall into two groups:

  1. Flagship species – iconic animals that provide a focus for raising awareness and stimulating action and funding for broader conservation efforts 
     

  2. Footprint-impacted species – species whose populations are primarily threatened because of unsustainable hunting, logging or fishing.  

 

SPECIES ARE THREATENED IN EVERY HABITAT ON EVERY CONTINENT

The main threats to endangered wildlife species are:

  • habitat loss and degradation

  • poaching and hunting

Almost all of the causes pushing these species towards extinction are human related.

 

"Wildlife crime is now the most urgent threat to three of the world's best-loved species - elephants, rhinos and tigers." (*WWF)

"Endangered animals are slaughtered so that a single body part - like tusks, pelt, or bones - can be illegally sold for huge sums of money." (*AWF)

Africa is home to some of the world's rarest and most iconic species. Many of them facing extinction.